Consort — Top talents for top companies
End-to-end HR solutions backed by decades of experience
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End-to-end HR solutions backed by decades of experience
Consort — Top talents for top companies
Share your request - we’ll recommend the best-fit approach
within 30 minutes
12 000+
successful placements
1.5× faster
Our average time-to-fill is faster
than the industry benchmark
4 years
average tenure of our candidates
30+
years of industry
experience
3
Presence across countries
95%
repeat clients
500 000
database
candidates
More then
60+
HR teams
with our support
transformed
Results that speak for themselves
Areas of Expertise
Employer Branding & Internal Communications

  • Developing an EVP and employer brand
  • Content creation and vacancy promotion
  • Development of employee engagement platforms (Telegram, intranet, social media)
  • Employee engagement surveys and feedback tools
  • Outsourcing of internal communications
  • Development of career websites and employer social media channels
We build employer brands that attract top talent and craft communication systems that strengthen and inspire teams.
AI Solutions Implementation
We hiring through intelligent technologies.

  • Implementation of AI-driven candidate assessment tools
  • Design of digital onboarding workflows
  • Deployment of AI-powered recruitment systems
  • AI audits and optimization of HR operations
Automation and digitalization of HR processes
We leverage AI to hire, assess, and develop talent faster and with greater accuracy.

  • Recruitment funnel automationYangi xodimlar uchun raqamli adaptatsiya yaratish
  • Digital onboarding for new hires
  • Creation of HR dashboards and reporting systems
  • Staff turnover analytics and hiring cost analysis calculation
  • Implementation of performance reviews and HR analytics
Recruitment & Headhunting
We don’t simply fill roles — we deliver high-impact talent that moves your business forward.
  • Executive Search
  • High-Volume Hiring 
  • IT Talent Acquisition
  • Talent Mapping (Comprehensive talent market research)
Outsourcing
We take on your HR workload so you can focus on growing your business
  • Outstaffing and temporary project teams
  • Full-cycle recruitment outsourcing
  • Outsourced HR operations
  • Recruitment marketing
  • Outsourcing of selected recruitment functions
HR Consulting & Strategy
We transform HR into a strategic engine for business growth.
  • Turnkey HR strategy development
  • HR process audit
  • Identification of organizational growth opportunities
  • Design of recruitment and onboarding processes
  • Performance review frameworks and KPI implementation
  • Employee assessment and development programs
  • Organizational structure and HR architecture design
  • Facilitation of strategic HR sessions
  • Training programs for in-house recruiters

Need to build a team? Six simple steps to results

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Share a few details via our short form — we’ll contact you promptly to clarify your needs.
Candidate sourcing & assessment
We leverage our proprietary database, direct search, and trusted channels . We assess soft and hard skills, motivation, and cultural fit.
We formalize the partnership
We establish objectives, timelines, and commercial terms
Presenting the finalists
We introduce the shortlisted candidates who are ready to join your team on short notice.
Guaranteed results
If the hire doesn’t work out, we offer a free replacement for up to 180 days.
Support & Onboarding
Your new hire starts onboarding employment — and we stay close throughout the process of adaptation to ensure a smooth transition.
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7–20 days depending on the role — up to 60% faster
30–60 days
Hiring speed
⚡️
Paid and time-consuming
Guaranteed candidate replacement for up to six months
Replacement guarantee
⭐️
High time and resource consumption
Optimized and transparent
Hiring costs
💰
Absent or manual
Clear dashboards and measurable HR metrics
Analytics & reporting
📊
Time-consuming
We understand your industry and speak your business language
Business immersion
💼
Not included
Provided through the end of the probation period
Support
☑️
Candidate database
🗄
Limited
500,000+ vetted candidates
Calculating the benefits
Criteria
In-house
Consort
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About the company
Since 1993, we have filled more than 12,000 vacancies, brought hundreds of companies to new levels of efficiency, and developed comprehensive HR solutions. We operate in Kazakhstan, Uzbekistan, and Russia. Our projects cover more than 7 industries and thousands of talents.
30 years of experience. One goal - people. We are Consort, a recruiting and HR consulting agency with three decades of experience, helping businesses grow through strong teams.
They write about us and recommend us
Our cases and approaches have been published in the following publications:

Forbes, HR Republic, VC.ru, Kursiv

Follow us in the media space - we are always one step ahead of the HR market.
We share our expertise in industry-specific areas, interpret trends, and shape the market.
Our Mission
Helping businesses find and retain the best.
Building teams that deliver results.
What sets us apart from others
Partnership is not just a service. We deeply study your business tasks, we are not limited to filling vacancies.

Speed ​​and quality. We close positions within 15 business days. Technologies in HR. We use AI, metrics and automation to make the selection clear and transparent.

Transparency and guarantee. We do not just submit a resume, but accompany you through the entire recruitment and adaptation process.
They trust us:
We are trusted: Strong brands choose strong partners.
95% of clients return to us after the first project.
Our candidates stay with the companies for more than 4 years.

We have completed hundreds of complex projects, and our methods have been appreciated by the largest companies:

"Over 300 vacancies have been closed during 8 years of cooperation… excellent knowledge of the candidate market, individual approach, adherence to work ethics” — MMC Rus (formerly ROLF)

“A reliable partner ready to solve complex tasks… candidates are always motivated and focused on the job” — SIBUR

“Consort Group has proven its ability to implement the most complex and unusual projects” — Sberbank

“Clearly organized and professional. Employees are true professionals” — Aeroflot
Vadim Krishtopa
Consort Managing Partner in Kazakhstan
Ilya Sautin
Consort Group Operations Director
With a background in finance and economics and extensive experience in recruitment and consulting, he has led HR teams and departments for leading e-commerce and retail companies across the Central Asian region.
Consort has opened offices in Kazakhstan and Uzbekistan. Actively applies in practice the selection and search of specialists for the most complex vacancies, especially in the IT and financial sectors. Together with the young Consort team, he supports the automation of processes and the introduction of new technologies. He is an initiator of change, an inspirer of innovations and new approaches, actively promoting modern recruitment methods and new services of the company.
Lyudmila Kuzenkova
Outsourcing Projects Director
Graduated from the Moscow Technological Institute of the Food Industry. He gained his first international experience in management positions at Danone, first in production and then in sales.
In the field of personnel selection since 2005. He led the outsourcing of personnel at Kelly Services CIS, created and managed similar projects at AVANTA Personnel and VENTRA.

At Consort, he specializes in the provision of temporary staff and outsourcing of business functions. He provides personnel consulting, which includes classic services - labor market research and audit of personnel documents, as well as consulting on migration and military accounting, which are in demand in the modern market. He is fluent in French, English - Intermediate.
Yuriy Mixaylov
Consort Petersburg Managing Partner
A graduate of the Faculty of Foreign Languages ​​of the Leningrad State Pedagogical Institute named after A. I. Herzen, with an international MBA degree (IMISP, St. Petersburg). He began his career as an English translator in Iraq. From 1994 to 1999, he worked at the British Council (Cultural Department of the British Embassy) in St. Petersburg and Moscow, where he was responsible for financial planning, personnel management, and staff training and development.
Since January 2000, he has been managing the Consort Petersburg company. Author of a number of publications on the personnel market, expert in leading print and online media, regular speaker at HR conferences, forums and seminars in Russia and abroad. Expert on the automotive industry of Russia and the CIS countries within the framework of IESF (International Executive Search Federation).
An expert with many years of experience in managing HR departments, developing internal communications and corporate culture. He has implemented large HR projects in international and national companies, successfully implemented dozens of initiatives to train, adapt and increase employee participation.
He has unique experience in working with employer branding and creating effective HR strategies. He is a regular speaker at international conferences and a recognized expert in the field of HR branding, communications, and team development.
He selected teams to introduce global brands such as Coca-Cola and Procter & Gamble to the Russian market. He was the first HR Director in Russia for the international company Wrigley, founded the HR department and built it from scratch.

Joined Consort as a partner in 1996. Responsible for cooperation with international companies, oversees the opening of branches and ensures uniform work standards. Also heads the tender department and conducts all tender processes of the company.

Several times included in the list of the best 1000 managers in Russia as a commercial director.
Yuliya Balakina
Consort partner
A graduate of the Psychology Department of Leningrad State University, he founded the first recruitment agency in St. Petersburg, Business Link.
Our team
Laziz Iskandarov
Consort Uzbekistan Managing Partner
Experienced leader with a proven track record in strategic management and business development at an international level.

Expert in building and expanding companies, building effective teams, launching new directions and attracting investments. Successful experience in developing long-term partnerships with foreign and local organizations.
Consort oversees business development in Uzbekistan, working with key clients, and research projects, including strategic analysis, market assessments, and the development of comprehensive solutions for clients.
A team that is developing the HR market. For 30 years, we have not only gathered strong specialists, but also created a unique center in the field of HR consulting, selection and business development through people. Our team is strategists, visionaries and practitioners who know how to build a strong team for any business.
Mixail Bogdanov
Chairman of the Board of Directors of Consort Group
Graduate of the English Translation Department of the Philological Faculty of Leningrad State University. Candidate of Historical Sciences (Institute of History of the USSR Academy of Sciences, ISKAN), dissertation topic - Anglo-American relations.
Before entering the consulting industry, he worked as a journalist in the international field for leading media outlets in Moscow and London. Since 1992, he has been managing Consort, one of the leading HR consulting companies with offices in Russia and Central Asia. He was a co-founder and later President of the HR Consulting Association (AKPP). Since 2005, he has been the Chief Representative and Vice President of the International Executive Search Federation (IESF) in Russia and the CIS.

Author of numerous articles on the HR industry, a regular speaker at international and national conferences in Russia, Europe and Asia. Lecturer on HR management and recruitment for students of MGU, MGIMO and the HR community.

He has been repeatedly included in the list of “1000 Best Managers of Russia” compiled by the Russian Managers Association and Kommersant.
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Success proven by results
helping a long-term client in a difficult situation
Cross-country executive search project
heavy luxury for the Baltics
relocation of the client's office to another city
assistance in improving marketing
consulting on the possibility of searching in related markets
management assessment
research into salaries and salary expectations of personnel
2018 FIFA World Cup in Moscow
RPO for a catering company with the organization of meals for shift workers
implants for a petrochemical organization
Helping Czech startups in Russia
Given the client’s preference for candidates with relevant experience in the post-Soviet space, we broadened the geography of the search. In addition to Belarus, we conducted searches in Russia and other CIS countries.
The best candidate turned out to be a Belarusian professional with extensive experience in Belarus, Moldova, Georgia, and Azerbaijan. The client’s satisfaction was confirmed when we were later entrusted with similar searches in Russia, Poland, the Czech Republic, and Slovakia.
CROSS-BORDER EXECUTIVE SEARCH PROJECT
At the request of a client of our German partner from the International Executive Search Federation (IESF) — a world-renowned garden equipment manufacturer — we were tasked with conducting a search for a Country Manager in Belarus.
Solution:
Task:
Result:
At the request of a client of our German partner from the International Executive Search Federation (IESF) — a world-renowned garden equipment manufacturer — we were tasked with conducting a search for a Country Manager in Belarus.
Task:
Result:
The best candidate turned out to be a Belarusian professional with extensive experience in Belarus, Moldova, Georgia, and Azerbaijan. The client’s satisfaction was confirmed when we were later entrusted with similar searches in Russia, Poland, the Czech Republic, and Slovakia.
Given the client’s preference for candidates with relevant experience in the post-Soviet space, we broadened the geography of the search. In addition to Belarus, we conducted searches in Russia and other CIS countries.
Solution:
CROSS-BORDER EXECUTIVE SEARCH PROJECT
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Our regular client, whose core business is mass-market retail, planned to launch a new business in a different price segment — luxury. The new office was to open in the Baltic region. The client expected to find a suitable specialist for this complex project on the local market.
The most suitable candidate turned out to be a specialist from Moscow, whom we identified thanks to recommendations from key players in the luxury market.
We carried out a market study of potential candidates across the Baltic countries. The research showed that professionals with the strongest experience in “heavy” luxury startup projects were more often found in Russia.
“HEAVY” LUXURY SEGMENT PROJECT FOR THE BALTICS
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A major Russian mining company was relocating its head office to another city, and not all employees were ready to move.
The client highly appreciated the support we provided in search and recruitment. The new office was staffed with the necessary employees in full compliance with the high standards of an international corporation. The client subsequently became one of the key accounts for our entire group.
We set up a project team to carry out an urgent large-scale search for personnel in the new location and trained our own consultants in the specifics of the client’s operations and corporate culture.
CLIENT OFFICE RELOCATION TO ANOTHER CITY
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A leading company in extraction and processing launched a unique new sales project that required a fundamentally new approach to product marketing. For over a year, the client was unable to find a suitable specialist (“none of the candidates were the right fit”).
The vacancy was closed with one of the first two candidates. The approach proposed by the specialist we placed, proved to be the right one.
We suggested expanding the search to other markets with a stronger focus on digital marketing.
SUPPORT IN IMPROVING MARKETING
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A market leader in extraction had been independently searching for candidates to lead investment projects in construction for a long time. The complexity of the task was compounded by the fact that the company was under heavy sanctions pressure. For more than a year, the client could not find a suitable specialist (“none of the candidates were right”).
We found a candidate whose experience in developing and managing large investment projects in construction turned out to be an excellent fit for the client.
We recommended considering candidates from other industries instead of focusing solely on knowledge of subsoil legislation and experience in extraction.
CONSULTING ON SEARCH OPTIONS IN ADJACENT MARKETS
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The largest catering company in Southern Russia needed a comprehensive assessment of its their management team to determine leadership potential and build an internal talent pool.
Senior leadership received clear insights into management potential across their team:
who was ready for expanded responsibility, who should join the talent pool, and which competencies required additional development.
We assembled a team of experienced assessors who conducted a multi-day assessment center. The program included business cases, projective exercises, group discussions, tests, and other tools.
Each of the 20 participants received an individual expert evaluation report.
LEADERSHIP ASSESSMENT
Result
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A leading Russian retail company had previously used our targeted salary benchmarking to build an effective attraction and retention strategy. After 18 months, hiring challenges and turnover problems resurfaced — requiring a new market evaluation.
The client gained clarity on the necessary next steps. Together, we agreed to conduct similar benchmarking for critical roles at least twice a year.
We conducted a highly detailed benchmarking study for the hardest-to-fill roles, covering even seemingly minor benefits.
It turned out the market had changed, and what was once a competitive advantage had become a standard; moreover, in some areas competitors were offering stronger packages.
COMPENSATION & EMPLOYEE EXPECTATIONS STUDY
Result
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A British logistics company transporting tens of thousands of international fans needed multilingual transfer guides in all World Cup host cities.
According to the client, the project was delivered flawlessly, without a single failure.
We assembled a project team that, in the shortest possible time, recruited 11 city managers and over 1,000 guides/interpreters fluent in English, Spanish, Portuguese, and Arabic. Around 600 of them were employed by Consort as temporary staff.
2018 FIFA WORLD CUP IN MOSCOW
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Over a 2-month period, it was necessary to recruit and onboard more than 100 employees of different levels and qualifications. Region: Western Siberia, an oil field site. Timeline: 2 months.
Within one month, the four recruiters on site hired 110 employees, built a database for emergency replacements, conducted recruitment analytics, and provided recommendations for further work, including an evaluation of the effectiveness of all sourcing channels.
A team of four recruiters was formed, trained, and deployed to the site. Travel and accommodation were arranged, and a targeted advertising campaign was launched.
RPO FOR A CATERING COMPANY (ON-SITE MEAL SERVICES FOR ROTATIONAL STAFF)
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Due to a major staff expansion, our client wanted to reduce recruitment costs while maintaining hiring speed.
Recruitment tasks were completed quickly and efficiently, the company saved a substantial portion of its hiring budget, and the most successful implanted recruiters were later transferred to the client’s permanent staff.
Consort continued to manage the most complex searches through classic recruitment, while the continuous flow of standard vacancies was handled by “implants” — recruiters seconded by us to work inside the client’s company.
IMPLANTED RECRUITERS FOR A PETROCHEMICAL COMPANY
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To successfully enter the Russian and CIS markets, a Czech stone products manufacturer needed to quickly fill two key roles: Commercial Director and Executive Director.
By the agreed deadline, both positions were filled by candidates who, in a very short time, strengthened the startup’s position in CIS markets.
The search focused on candidates with proven experience in setting up and managing business operations at the startup stage.
SUPPORTING A CZECH STARTUP IN RUSSIA
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A long-term client of our Ural office faced a serious HR crisis when several key employees left the company and took almost the entire production team with them.
Within 2.5 months, the production team of highly scarce, narrow-profile specialists was fully rebuilt — 21 specialists were hired.
A task force of consultants from several of our offices was quickly assembled and assigned to prioritize and resolve the HR issues of Consort Ural’s client.
SUPPORTING A LONG-STANDING CLIENT IN A CRITICAL SITUATION
Blog for Business and Recruiters
HR - glosariy
The HR Glossary is a reference guide to key terms and concepts used in the field of human resource management. It helps both beginners and experienced HR professionals quickly navigate professional terminology.
HOW TO CHOOSE A RECRUITMENT AGENCY
5 Criteria That Can Save Your Business Millions
Hiring through a recruitment agency is an investment. We explain how to choose a recruitment partner you can trust with your team and business results.
Learn more
Learn more
WHAT IS EVP AND WHY IT MATTERS FOR BUSINESS
Why HR Branding Does Not Work Without EVP
A strong EVP (Employer Value Proposition) is the foundation of any successful talent attraction and retention strategy
EMPLOYER GUIDE
How to Build a Recruitment System in 2025
A step-by-step checklist for building an end-to-end hiring process, from the first hiring request to successful onboarding and ramp-up.
Career Advice and Interview Preparation Tips
What Candidates Can Expect in 2025
The hiring landscape is changing, and candidates must adapt to new recruitment rules and expectations.
READY-TO-USE TEMPLATES
Checklists, briefs, and practical guides for HR professionals and recruiters.
A practical toolkit you can start using immediately.
RECRUITMENT TRENDS IN 2025-2026: WHAT EMPLOYERS NEED TO CONSIDER
7 Key HR and Hiring Trends You Cannot Ignore
From artificial intelligence to employee mental health, we explore how hiring, retention, and talent development strategies are evolving.
Fill out the form to stay up to date with the latest news.

Data-driven HR is no longer optional. Companies increasingly use analytics to predict employee turnover, evaluate recruitment channels, and develop strategies based on data rather than assumptions.

A MORE FLEXIBLE WORKFORCE

Economic uncertainty is driving demand for flexible workforce models, including temporary staffing, freelance talent, and blended employment structures.

This approach provides business agility while giving employees greater freedom.

In 2025-2026, HR goes beyond recruitment, focusing on people experience, HR technology, and organizational flexibility. Companies that adapt quickly to these trends will gain a lasting competitive advantage.
7. DATA-DRIVEN DECISION MAKING

Candidate experience and employee experience (CX and EX) are critical factors in modern HR. Candidates routinely review employer feedback on social media and blogs before accepting offers. Transparent hiring processes, personalized communication, and a clear employer value proposition (EVP) are essential for building a strong HR brand.
6. Data-driven HR is no longer optional. Companies increasingly use analytics to predict employee turnover, evaluate recruitment channels, and develop strategies based on data rather than assumptions.

Candidate experience and employee experience (CX and EX) are critical factors in modern HR. Candidates routinely review employer feedback on social media and blogs before accepting offers. Transparent hiring processes, personalized communication, and a clear employer value proposition (EVP) are essential for building a strong HR brand.

5. EXPERIENCE OVER JOB TITLES
Hybrid work models combining office and remote work have become standard, expanding access to global talent, increasing employee engagement, and optimizing costs

Companies that insist on fully office-based work risk losing top professionals to more flexible competitors..
4.NEW WORK MODELS AND FLEXIBLE FORMATS
Artificial intelligence has moved from a distant “future” to a core element of modern recruitment. AI is now used for automated resume screening, candidate success prediction, and algorithm-based interviews.

However, the final hiring decision should remain human-led. Over-reliance on algorithms can undermine personalization and fairness in candidate evaluation.
  1. MORE, MORE, MORE AI IN HR
The labor market is changing faster than ever. New technologies, economic uncertainty, and shifting employee expectations are forcing companies to rethink traditional recruitment and employee retention strategies.

Below are the key HR trends that will shape talent management over the next two years.
RECRUITMENT TRENDS IN 2025-2026: WHAT EMPLOYERS NEED TO CONSIDER
Mental health and financial wellbeing are now top priorities. Companies are moving beyond basic benefits, offering personalized perks, mental health support, and flexible compensation packages.

Employees expect holistic support from their employers.
3. EMPLOYEE WELLBEING COMES FIRST

Employers are increasingly prioritizing practical skills and competencies over formal degrees, especially in AI-driven and green economy roles where traditional education paths are limited.

Proven skills and hands-on experience matter more than academic credentials.
2. SKILLS OVER DEGREES

Forget the phrase “war for talent”. In 2025, hiring is no longer a war but a high-speed chess game, where your main asset is not an army, but a few key players capable of changing the outcome.

Choosing a recruitment agency is not about personal chemistry with an account manager or chasing the lowest price. A mistake in hiring a top executive or key specialist can cost a business millions. Selecting a recruitment partner should be treated with the same level of seriousness as choosing a strategic vendor.
Here are 5 key criteria to consider when selecting a recruitment agency:
  • You receive resumes without a clear explanation of why the candidate is a strong fit.
  • Reporting is purely quantitative, such as “200 resumes reviewed”, with no insights or outcomes.
  • Recruiters avoid asking difficult questions about your company culture or past hiring failures.
  • They cannot explain how they source passive candidates who are not visible in open job markets.

Final advice: do not rush into a long-term contract. Start with a pilot project. Assign the agency one or two challenging roles and evaluate the results.

A strong recruitment agency in 2025 is not just an intermediary. It is an external expert that becomes an extension of your team and helps build your business through the right talent.
5. RED FLAGS WHEN WORKING WITH A RECRUITMENT AGENCY
 If an agency claims to specialize in IT recruitment, clarify what exactly that means. Ask which roles they have filled, at what level, and for which companies. Hiring an AI engineer and recruiting an industrial cybersecurity expert are two very different challenges.

Ask the recruiter to name three key hiring challenges in your industry, such as FinTech or GameDev. If they cannot answer, they likely lack real market expertise.
2. DEEP SPECIALIZATION, NOT A “ONE-SIZE-FITS-ALL” AGENCY
A single negative LinkedIn review can deter dozens of qualified professionals. That is why it is essential to understand how the agency manages candidate experience.:

  • Do they provide feedback to every candidate who reaches the interview stage?
  • Do they use clear and respectful communication templates?
  • How fast and transparent is the recruitment process?
  • Ask for examples of candidate communication.

This will reveal a lot about the agency’s professionalism and recruitment standards.
4. CANDIDATE CARE IS EMPLOYER BRAND CARE
In 2025, effective recruitment is driven by technology. Ask the following questions:

  • Will they provide a candidate funnel dashboard with real-time data?
  • Can they predict the likelihood of a candidate accepting and starting the role?
  • How do they assess soft skills: interviews only, or simulations, assessments, and gamified tools?
  • If the answer is “we use AI” without specifics, it is likely just a marketing claim.
3. TECHNOLOGY AND DATA, NOT MARKETING PROMISES
A strong recruitment agency does not simply search for a “marketer” or “developer”. It understands why your business needs this role and what outcomes the hire must deliver.

A poor brief: “We need a Head of Marketing.”

A strong brief: “We are entering the Asian market and need a Head of Marketing who can deliver 3,000 B2B clients within nine months and has managed a $2M marketing budget.”

This approach immediately distinguishes business-oriented recruitment partners from agencies that simply forward resumes.
1. THE AGENCY THINKS IN BUSINESS OUTCOMES, NOT JOB TITLES
HOW TO CHOOSE A RECRUITMENT AGENCY: 5 CRITERIA THAT CAN SAVE YOU MILLIONS
Every leader has asked at least once: “Why do top performers leave?” or “Why has candidate response declined?”. Many companies assume compensation is the issue. However, the 2025 talent market shows that people are looking for more than just salary.

Today, candidates choose employers as carefully as they choose brands or services. Without a clearly defined EVP (Employer Value Proposition), job openings may lose the competition even at similar salary levels. Simply put, EVP explains why someone should work for your company. It is not a generic careers page statement, but a real promise supported by actions and company culture. At its core, EVP is a balance between what the company expects from employees and what it offers in return.
  • HR teams gain a powerful tool for recruitment and retention.
  • Marketing strengthens the employer brand.
  • Leadership gains business stability and predictability.

With over 30 years of experience in the CIS market, we have helped hundreds of companies build strong HR brands and develop EVP strategies that deliver real business results. We have seen clear value propositions cut hiring timelines in half, reduce attrition, and attract hard-to-find specialists.

One of our recent cases involved a major consumer electronics retailer in Kazakhstan, where the EVP focused on “career growth from entry level”. The result? In one year, twice as many candidates were attracted to frontline roles, and several employees advanced to department and store management positions.

In 2025, EVP is not a trend. It is a strategic tool that transforms not only HR, but the entire business. EVP is a promise a company makes to its people. The clearer and more authentic it is, the faster the company attracts and retains the right talent.

If you want your job openings to work for you and your employees to be proud of your company, start by building a strong EVP. This step defines not only HR success, but the future of your business.


A WELL-DEFINED EVP WORKS ACROSS MULTIPLE AREAS
It is important to remember that EVP cannot be invented in isolation. It must reflect real business values and employee expectations. To achieve this, companies:

  • Analyze the current situation, understanding what employees value and why they join or leave.
  • Study the market and competitors’ EVP strategies.
  • Identify unique strengths and differentiators.
  • Develop a clear EVP message and integrate it across all touch points, from job descriptions and interviews to internal culture.
HOW TO BUILD A STRONG EVP TODAY
  • Talent competition is intensifying.
  • Top professionals choose companies where they feel valued.
  • HR becomes part of the brand. EVP directly impacts employer reputation in the market.
  • Resource efficiency.
  • A strong HR brand reduces hiring costs and speeds up vacancy closure.

Loyalty and engagement. EVP helps retain employees and build highly committed teams.
WHY EVP HAS BECOME A KEY FACTOR IN TALENT COMPETITION
  • Career growth opportunities, professional development, and long-term progression within the company.
  • Financial rewards, including salary, bonuses, benefits, and compensation packages.
  • Company culture, mission, leadership style, and corporate DNA.
  • Flexible working conditions such as remote work, flexible schedules, and work-life balance.

Employer reputation, a company employees are proud of and happy to recommend.
OUR ANALYSIS SHOWS THAT A STRONG EVP INCLUDES:
HOW CAN COMPANIES WIN THE TALENT COMPETITION TODAY?
AI can speed up screening, support resume analysis, and reduce overall recruitment costs. Use tools that help plan hiring and allocate resources efficiently, especially for small businesses where hiring mistakes can be expensive. However, relying entirely on automated selection is risky. Today, AI is still not advanced enough to capture the many nuances of real-world hiring decisions. Business Insider
Align hiring goals and candidate profiles with senior leadership and key stakeholders across business units.
Build and maintain a candidate pipeline, including internal talent pools, external recruitment partners, and employee referral programs.
Develop sourcing strategies for both active and passive candidates.
Encourage and reward Intrapreneurship. Many successful initiatives in large companies start with ideas from engaged, loyal employees.
6. CREATE A STRATEGIC TALENT ATTRACTION SYSTEM THAT INCLUDES:
Build a structured and transparent recruitment process from job description to job offer, with clear time tracking, automation tools, and reporting. A recruitment funnel is not a trend, but a requirement for sustainable hiring. It is widely used across roles of all levels, from executive search to high-volume frontline recruitment. Potok
2. IMPLEMENT A MANAGEABLE RECRUITMENT FUNNEL
7. ADOPT AI IN RECRUITMENT, BUT DO NOT RELY ON IT COMPLETELY
The better you communicate your mission, values, and EVP (Employee Value Proposition), the more attractive your company becomes to candidates. A strong employer brand improves talent attraction and makes it easier to hire high-quality employees.
5. BUILD A STRONG EMPLOYER BRAND
A strong job description is already half the success of hiring the right people. Focus on key competencies: responsibilities, KPIs, must-have and nice-to-have skills, and critical personal attributes. This makes candidate screening more transparent and improves hiring quality for everyone involved.
4. WRITE HIGH-QUALITY JOB DESCRIPTIONS
If you do not yet have an ATS, implement one and ensure your team is trained to use it. An ATS helps you store and organize resumes, publish job postings, track candidate stages, and collect recruitment analytics, all in one interface. Success depends not only on implementation, but also on training hiring managers and teams, so plan resources for onboarding, guidelines, and workshops.
3. USE AN APPLICANT TRACKING SYSTEM (ATS)
Create a detailed hiring plan for the year ahead. Define hiring goals, the number of roles, role prioritization, timelines, sourcing channels, and candidate requirements. This approach supports scalable growth and helps plan recruiting budgets and resources in advance.
1. START WITH A STRATEGIC HIRING PLAN
EMPLOYER GUIDE: HOW TO BUILD A RECRUITMENT SYSTEM IN 2025-2026
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